Thursday, 27 October 2011

How the company dealt with the 2008 recall

Maple Leaf Foods CEO Michael McCain took full responsibility after the recall situation, he appeared on a television advertisement making a heart filled apology about what had happened in his company. McCain spoke to parliamentary committee who was studying food safety and he said “This tragedy was a defining moment for Maple Leaf Foods and for those of us who work there. We are determined to make a terrible wrong, right.” Although this unfortunate tragedy happened to McCain’s company, he was determined to get every back together, the relationship with the public and also the business.

Michael McCain’s apology
http://www.youtube.com/swf/l.swf?video_id=cgk3o3AJM2U

Question for the readers: Do you believe Michael McCain is truly sincere about the recall?

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